Gusto 🥦
As a college student, grocery shopping and cooking for myself was intimidating. Gusto will help at home chefs from any experience level take control of their health and cooking game.
Cooking is Hard.
As a college student, stepping into the grocery store and kitchen alone, for the first time, was pretty intimidating. I had no idea what to buy or how to prepare the food I bought.
As it turns out, I was not the only one experiencing this.
And this is where Gusto comes in.
Gusto is an app that has 3 core functions.
Ask Gusto
Introducing Gusto, an AI chat bot that helps answer any of your questions, on demand. Users can chat with Gusto to solve issues about their recipes immediately.
I often ask my parents all my cooking related questions, so this can be a resource specifically to help if my parents aren't around.
Explore page
This helps users find recipes that are similar to ones they like, based on an algorithm.
These recipes would be tailored for them specifically and be based on past search history and saved recipes.
Master Grocery List
Users can add goods needed for specific recipes directly into their grocery list, which is categorized based on the department they would be located in.
This would help cut time in the grocery buying process by giving users a conceptual map of where their items are located.
So, how did I get here?
I went through 4 phases: Research, Ideating, Designing, Testing
In my research phase, I created and sent out a google form to 16 people who were just like me, college students who were also first time chefs and shoppers. Here were my conclusions:
The top three skills in which they needed help with in the process from start to finish are:
In conclusion, students have trouble with every step in the process. An app, like Gusto, would be able to aid us in learning these skills that seem like only our parents know how to do.
Competition
Ideating and Designing
Moodboard and Style Guide
Site map
I drew 10 wireframes to help myself start to visualize the way I would like the app to flow/look and proceeded to build them with a wireframing library via Figma.
User Testing
After I created my first prototype, I tested using the guerilla user testing method with 3 users who were apart of my target demographic. These were the conclusions:
Menu layout and icons should be adjusted to ensure correct representation of pages and flow
List = grocery list (instead of saved lists)
Search -> Banner
Search bar accessed on explore page to be consistent with other social media apps
Before
After
Inclusion of more visuals (Left: Before, Right: After)
Making the recipe page more legible and easier to read.
Adding bullets to the list for legibility
Increase padding for negative space
Before
After
Final Prototype
Final Thoughts
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